Bloomberg recently surveyed the "50 Smartest Music Executives" to identify the most important platform for breaking artists, with options such as YouTube, Spotify playlists, radio play, and TikTok.
Top Answer: TikTok
The executives' reasoning: "TikTok generates the most awareness at scale. The amount of time that young people spend on TikTok discovering everything from recipes to new travel locations to new music is massive."
While this insight is spot on, it's essential to consider a broader perspective: the power of short-form video. This includes not only TikTok, but also Instagram Reels, YouTube Shorts, and Snapchat Spotlight.
Short-form video content is taking the world by storm. Major platforms are investing heavily in this format and their algorithms prioritize these posts. This makes it the perfect medium to promote your music.
How can you capitalize on this trend?
Collaborate with influencers through SpaceLoud who will promote your music on TikTok, Instagram Reels, Snapchat, and more. Explore the impressive reach of their short-form video posts, where even micro-influencers can make a big impact.
If you need help with your short-form video strategy, don't hesitate to reach out. Our team is here to help you capitalize this on powerful approach.
11:41 am Thursday 20th April 2023
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