If you're an independent musician, chances are you're familiar with TikTok, the widely known video-sharing platform that has gained immense popularity worldwide. With billions of downloads and millions of monthly users, TikTok has the potential to catapult your song to viral status when chosen as a soundtrack by a video creator. Some of the platform's most popular songs have even surpassed the 20 billion views mark. In 2023, TikTok reached the amazing level of 1.5 billion users. That’s a 16% increase over 2022.
Despite TikTok's impressive statistics, not every song achieves viral success, although thousands manage to do so. While the platform's reach is expansive, so is the competition. Nevertheless, for aspiring artists, the key to gaining traction on TikTok is to make your music available on the platform.
Several third-party companies can assist those looking to leverage TikTok's influence in breaking artists. Once digital distributors have your music on platforms like TikTok, these companies specialize in promoting it. In the following list, we highlight five reputable companies that offer such services. But before diving into that, let's explore the process of getting your music onto TikTok.
As previously mentioned, TikTok stands as a highly popular app, spanning over 150 countries and boasting a global user base of over one billion active monthly users. This positions TikTok just behind Facebook and YouTube in terms of reach. In the United States alone, TikTok has amassed over 143 million active users, and this number continues to rise. While initially associated with Millennials and Gen Z, the app is expanding its user demographic as overall user numbers increase.
Undoubtedly, TikTok should be a pivotal tool in your music promotion toolkit. While relying solely on TikTok for your marketing strategy is not advised, the potential return on investment through a TikTok music promotion service is substantial, making it a strategy worth exploring.
Traditionally, making your music available on the platform involved third-party digital distribution services. However, TikTok has recently entered this arena with the introduction of its digital distribution service called SoundOn. This service allows artists to directly upload their music to TikTok and Resso, the streaming platform owned by TikTok's parent company, ByteDance. Beyond SoundOn, companies like CDBaby offer digital distribution services, helping artists get their music onto various streaming platforms such as Apple Music, YouTube, Spotify, and Amazon.
While making your music available digitally is relatively straightforward, the challenge lies in standing out amidst the vast sea of songs and artists on these platforms. For guidance on this aspect, you can refer to our previous articles discussing strategies for marketing your music on Instagram and Spotify, along with specific advice on promoting your music on TikTok.
Recognizing that as an artist, you may have limited time for marketing efforts, we've compiled a list of five companies below that provide TikTok Promotion Services.
The following list includes five of the top TikTok music promotion services.
After making your music available on TikTok and other video and music-sharing platforms, it's crucial to delve into TikTok music promotion services. One effective approach is to engage with influencers through a company like SpaceLoud. Influencers, individuals with significant sway over opinions and attitudes across various cultural aspects, leverage their extensive social media followings to impact trends, from politics to popular music. Their ability to shape perceptions can significantly elevate brands and bands on a large scale, and many influencers earn a substantial living by endorsing products through their social media channels.
SpaceLoud acts as an intermediary, connecting artists with influencers. The partnership serves several purposes, primarily tapping into the influencer's social media audience. Artists, often occupied with tasks such as writing, recording, rehearsing, and performing, find influencers valuable allies in promoting their music effectively.
For working artists or those aspiring to be, marketing may be a time-consuming challenge, and self-promotion might not come naturally. Collaborating with an influencer through SpaceLoud provides a practical solution. It is cost-effective and allows artists to retain control over their promotional efforts. Artists can set the campaign rate and choose influencers who align best with their music and image. Signing up for a free SpaceLoud account offers the opportunity to explore the platform's functionality before initiating a campaign to promote your music.
For artists in search of an all-encompassing solution for music distribution and promotion, Music Gateway presents a comprehensive 360° service spanning platforms like Spotify, TikTok, and YouTube. Beyond sync licensing, music PR, and fan-funded vinyl pressing campaigns, Music Gateway offers a diverse array of services. Their dedicated Spotify Promotion service taps into an extensive curator network, tailoring campaigns to secure playlist placements and enabling artists to submit their music for free to be featured on Music Gateway's curated playlists. This approach ensures a well-rounded strategy for promoting independent artists.
Through personalized Spotify Campaigns, Music Gateway strategically matches your music with coveted playlists that align with your style and genre. This meticulous playlisting ensures that your music reaches its intended audience, fostering genuine exposure and growth in streams, monthly listeners, and followers. Music Gateway boasts a proven track record of assisting artists in securing placements on Spotify Editorial playlists. As a trusted Spotify preferred partner, you can anticipate high-quality organic streams stemming from authentically cultivated playlists.
Omari stands out as another excellent choice for TikTok music promotion. Boasting a substantial audience of over 250 million playlist/channel followers, this service not only facilitates promotions on TikTok but also on major platforms such as Spotify, Apple Music, YouTube, and Instagram. Their straightforward vetting process for song inclusion in promotions involves reviewing the track, offering feedback, and then presenting it to their network of influencers. If an influencer appreciates the song and envisions incorporating it into an original video, they initiate a request to feature the song in their TikTok content. Before the content creation phase begins, Omari ensures alignment by consulting with the artist to confirm that both parties believe it's a suitable fit. Ultimately, everyone involved benefits from the increased exposure gained through inclusion in TikTok's original video content.
[Omari MC]
You Grow Promo specializes in providing music promotion services for Spotify, YouTube, and TikTok, covering both music tracks and individual video accounts. Their TikTok promotion services are structured into four tiers, with prices ranging from just under $80 to slightly over $1,000 for “Megastar” status. These packages guarantee a minimum of 15,000 up to 150,000 listeners. You Grow Promo stands out as an excellent option for those aiming to reach a diverse global audience, as they are based in the European Union and operate from the Netherlands.
Playlist Push was established to assist artists in their music promotion efforts, functioning similarly to how SpaceLoud connects artists with influencers. Initially focusing on Spotify Playlists, the company expanded its services to include TikTok as the platform gained popularity. Playlist Push asserts its ability to deliver songs to over 3,500 TikTok users boasting a combined following of over 930 million. The pricing for this TikTok music promotion service begins at $280.
Getting started is a straightforward process. Visit the Playlist Push website's application page, upload your track, choose your budget, and complete a few basic questions, including the song title, artist name, and artist location. Following this, you'll receive a comprehensive report regularly.
Opting for any of the five highlighted TikTok music promotion services will amplify your exposure and enhance the likelihood of your music going viral. However, before making a decision, there are key considerations to ponder. Questions such as your budget, desired level of control, and preferred influencers should guide your choice.
Take SpaceLoud as an illustrative example. If cost is a factor, SpaceLoud allows you to set your budget, ensuring financial flexibility. You have full control over the spending, and charges only apply upon completion of the campaign. Moreover, SpaceLoud empowers you to handpick the influencers you wish to collaborate with. Before committing to a partnership, you can assess their track record in promoting music, preferred platforms, follower count, and suitability for TikTok music promotion.
Upon initiating a campaign with SpaceLoud, influencers will actively promote your music on various platforms, including TikTok, resulting in increased exposure. Notably, SpaceLoud provides detailed statistics through screenshots, offering real-time insights into your influencer partner's posts on TikTok and other platforms. Many artists appreciate the swift access to campaign stats and value the freedom to determine their budget while collaborating with influencers who share their vision.
As your TikTok music promotion gains momentum, it's crucial to sustain the momentum. Leverage the increased followers to expand your fanbase further. Consider launching subsequent campaigns with different influencers to compare results and continue the upward trajectory.
Embark on your TikTok music promotion journey today! Capitalize on the extensive followings cultivated by our influencer partners. Discover how you can connect with more music enthusiasts, expand your fanbase, boost sales, and propel your career forward. Begin with a Free 14-day Trial now and let your music be heard! If you're an influencer, we welcome your participation too.
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2 Comments
heppiwot
8:09 pm Tuesday 12th March 2024
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Festim Krasniqi
7:08 pm Friday 2nd February 2024
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