The music business is hard. It always has been. There’s so much to do and think about before you even start. Not only do you have to create the music, which is your true passion, but there’s also recording, booking shows and tours, selling physical and digital, and so much more. Promotion is another major task with social media providing a big piece of the marketing game. Fortunately, getting the word out about your art is easier than ever. The downside is the sheer volume of music that’s released every day. Competition for ears and eyes is huge. Smart artists give themselves an edge by working with influencers. The question then becomes, how do you submit music to influencers?
There have always been music influencers. In the past, they were radio disc jockeys and music critics. They were the hosts of television shows and the record buyers at retail outlets. And they still are to some extent. However, today, influencers have an online presence as well with channels on YouTube. They keep active on platforms like TikTok, Snapchat, and Instagram. When an artist partners with an influencer, they create a powerful team. This mutually beneficial relationship helps both entities grow their audiences. The advantage of using an influencer for a band or musician is that it takes the weight of promotion off your back and lets you concentrate on the music. While this sounds like an ideal way to get your name out there, many artists hit a roadblock when it comes to how to submit music to influencers. We’ll get to both the how-to and the how-not-to in a minute. First, let’s look at some of the current platforms where influences hold sway.
Social media trends change fast. So do the platforms people choose to interact with. Many outlets for music promotion exist on the internet. Even old-school media such as radio, television, and print have an online presence. Some websites and services are well-established, some are brand new, and some have come and gone already. The following is a list of a few of the more well-known and effective platforms for promoting music. Once you’ve submitted music to an influencer, these are the likely platforms where they’ll promote your music.
Some of the biggest names in social media today are TikTok, Instagram, and Snapchat. Instagram, along with Facebook, is owned by Meta, so it’s easy to use both without having to maintain separate accounts. It’s important to note that each platform has its own unique demographics. To be effective, any influencer campaign needs to tailor its message to the particular platform.
But music videos are so long! That’s what a lot of younger generation music lovers think. That explains why TikTok has experienced such rapid growth. Users can share 15-second snippets of themselves or friends set to their favorite songs. String four segments together and that’s 60-seconds of exposure if you’re lucky enough to have your music chosen. Influencers make that happen.
Instagram is a photo-sharing service that has lately sought to compete with newer video-sharing platforms like TikTok. The company launched its Reels feature to do just that and has started promoting videos in user feeds. The platform currently boasts about 1.44 billion active users per month and is still growing. Having an influencer feature your music in their videos provides a huge boost to emerging artists.
Not long ago, Snapchat commanded headlines in the tech world as the next big thing. And it was. While TikTok has taken over the buzz, Snapchat is still used by over 280 million people worldwide. Both musicians, as well as influencers, use the app to create a buzz about their brands. Snapchat Spotlight is a powerful yet underutilized tool for this.
The big three will cover most of your promotional needs. That said, there are others that are worth pursuing as well. All have pros and cons, and lets get into them below.
You think you watch a lot of YouTube videos in a day? You are not alone. Over one billion hours of videos get eyeballs every single day on this video-sharing platform and music is a big part of that. In fact, 95 percent of the platform's “most watched” videos are music videos. So, yes, you need to be on YouTube and an influencer can get you there. You just need to learn how to submit music to influencers. Don’t worry, that info is coming soon.
The largest social media network in the world continues to be Facebook with about 2.93 billion monthly active users. So, it shouldn’t be ignored, but it is important to pay attention to the audience. Users tend to be older and many use the platform to stay connected to friends and family and not necessarily to find out about new music and artists.
Twitter was a pretty big player in social media before the pandemic, but it experienced unexpected growth in 2020. While the platform is adding users at a slower pace in 2022, it’s still expected to reach the 345.3 million mark this year. Obviously, this presents a huge audience for music influencers to reach.
As new platforms come online, more established platforms fall out of favor. However, in internet terms, even a less popular app still offers enormous potential once you learn how to submit music to influencers. Here are three that shouldn’t be glossed over.
Another video-sharing service that’s gained prominence in recent years is Triller. This app allows the sharing of short videos synced to music. The app features a feed similar to TikTok but one of the key differences is that Triller allows users to listen to full tracks as opposed to the 15 seconds allowed by TikTok. Triller has over 65 million users across the globe.
Reddit is different from the rest of the apps and services mentioned above. It’s an aggregator website, meaning it pulls content from around the web and collects it in one place. Users start discussions on various topics and from there, trends are born. The app now allows users to live stream and broadcast from their all-access network.
An example of how fast thing change in the digital world is Huddles. Never heard of it? Maybe you’ve heard of Vine which became Byte which was acquired by Clash and was renamed Huddles. The Huddles app allows creators to upload short-form video content and earn money directly from their fans. The company stresses the importance of growing supporters as opposed to followers by connecting fans to creators.
OK, so now you have an idea of where you need to be to get your music heard. You also know the importance of using influencers to do that. Still, there’s the question of how to submit your music to influencers. SpaceLoud is the ‘how’.
SpaceLoud is a company that connects talent and influence. It allows promising new artists the opportunity to connect with people who can take their music careers to the next level. For influencers, it gives them content to promote as they grow their own followings. Both parties decide who they want to work with and for what price.
There is a cost involved but the amount of time you save pays for itself. You can try to connect with influencers on your own, but it is not easy. If you’ve got the stamina and a high tolerance for rejection, use can try the following tactics, but good luck:
You can certainly try to contact influencers directly through their social media channels. However, it will take time and the chances that an influencer will respond to a random DM is close to zero.
If you’re able to get an email address of an influencer, you can try to contact them that way too, but again, your chances of getting a response are slim, and the amount of back and forth is painful. What are they promoting? How much will it cost? Did they even listener to your song? When and where will they post it? How should I pay them? Too many questions, too much time. SpaceLoud solves all of this.
Using a third-party agency to promote your music is an option as well, but you’d better be prepared to spend some serious money if you want their help.
Save yourself time and money and use SpaceLoud to connect with people who can help you spread the word about your projects. How to submit music to influencers is easy. To get started, just head to the artist page on our website and create an account. You’ll get a 14-day free trial, and launching campaigns is free.
Once you’ve created an account, start connecting. You can book an influencer by contacting them through their profile page. You can also create your campaign first then sit back and let interested influencers contact you. When someone is interested in promoting your music, they’ll submit a proposal through the website. You can accept it or wait for a better offer.
As a part of your campaign, you’ll let people know what channels you want to get your music on. They’ll also see what channels you currently use (TikTok, Spotify, YouTube, etc.) to promote yourself. You’ll also post your budget for the campaign. If that’s a fit for them and their followers, they’ll submit a bid. Once your proposal gets accepted by an influencer, they’ll start spreading the word. They will share your music on the platforms you requested and boost your followers, likes, listens, and shares. After the campaign, you’ll receive screenshots of the stats of their posts. Review them to see what channels worked best. Influencers don’t get paid until they’ve shared this information with you.
Promoting your music on SpaceLoud allows you to do three basic things that are essential to advancing your music career.
Blast your brand, spread your message, gain real fans, and sell your album, merch, concert tickets, and more. Whatever your goals, SpaceLoud can help you reach them. The best part is that it allows you to decide how much you pay to achieve those goals. And you won’t pay a dime until after the campaign wraps. Since you decide what you pay, there won’t be any surprises at the end of your journey with us.
SpaceLoud connects you to like-minded people who have the means to promote your music. They’re music fans themselves and the more passionate they are about your projects the better they’ll be at promoting. In the end, the choice is yours. You make the decision of who you want to work with.
During the campaign, the influencer you’ve chosen promotes your music to their many followers. This gets more eyes and ears on your social media and streaming channels, like your Spotify or Apple Music artist pages, for example. You’ll start to notice an increase in listens and will gain more followers on your other social media accounts as well.
SpaceLoud helps artists get heard. You’ve already put the blood, sweat, tears, and a lot of time into the creative process, but you can’t do it all. You can do it alone. That’s why learning how to submit music to influencers is valuable information. We understand this, and we provide that connection between you and your potential audience.
It’s time to start creating those viral moments that will push your career to the next level. We’ve built our best-in-class tools to help you do that. If you don’t meet your goal, we can’t make ours, so partner with SpaceLoud today and get your music out there. Join now!
We also need influencers to help promote promising talent. If you’re an influencer with a following and people trust your recommendations about what new music to check out, get in touch. Set your own rates and take on only the projects that ignite your passion. Sign up on our website and let your good taste in music and trends start making you money.