How to Submit Your Music to Influencers: Boost Your Reach with SpaceLoud
The music industry has always been a tough landscape to navigate, requiring artists to juggle a multitude of tasks even before they begin their creative process. In addition to the passion for making music, there’s recording, booking shows and tours, managing both physical and digital sales, and much more.
Promotion is a massive undertaking, with social media playing a pivotal role in today’s marketing strategies. The good news is that getting the word out about your music has never been more accessible.
However, with the sheer volume of music being released daily, standing out and capturing attention has become increasingly difficult. To gain a competitive edge, many savvy artists are turning to influencer partnerships.This brings us to an essential question: how do you submit your music to influencers?
Defining a Music Influencer
Influencers have long played a significant role in the music industry, from radio DJs and music critics to television hosts and record buyers in the past. While some of these roles still exist, today’s influencers have a powerful online presence. They maintain channels on platforms like YouTube, are active on TikTok, Snapchat, and Instagram, and even curate playlists on Spotify. When artists collaborate with influencers, they form a dynamic partnership that can help both parties grow their audiences.
For musicians, the main advantage of working with influencers is the relief from the promotional burden, allowing them to focus on what they do best—creating music. While partnering with influencers seems like an ideal strategy to boost exposure, artists often struggle with understanding how to properly submit their music to influencers. We’ll break down the do’s and don’ts shortly. But first, let’s take a look at some current platforms where influencers have the most impact.
Using Social Media Platforms for Music Promotion
Social media trends evolve quickly, influencing the platforms people gravitate toward for interaction. When it comes to music promotion, there are numerous online outlets, including traditional media like radio, television, and print, all of which maintain an online presence. From long-established platforms to emerging ones, here are a few effective spaces for promoting your music. These are the platforms where influencers are most likely to feature your music once you’ve submitted it to them.
Top Social Media Platforms for Music Promotion
Today, some of the most influential social media platforms include TikTok, Instagram, and Snapchat. Notably, Instagram and Facebook are both owned by Meta, allowing users to easily navigate between the two platforms without needing to manage separate accounts.It's important to understand that each platform serves a unique demographic. For an influencer campaign to be truly effective, the message must be customized to fit the characteristics of each platform. Tailoring your content to suit the audience and format of each social media site is key to maximizing its impact and ensuring successful promotion.
TikTok
On TikTok, users can share short 15-second clips, often featuring themselves or their friends dancing to their favorite songs. When multiple snippets are combined, you get up to 60 seconds of exposure—if your music is lucky enough to be chosen. This is where influencers become key players in the process. They can help drive the popularity of your track by integrating it into their content, increasing the chances of your music gaining viral traction.
Instagram, once primarily a photo-sharing platform, has evolved to compete with newer video-sharing services like TikTok. To stay relevant, it introduced Reels, a feature that caters to the growing demand for short video content and has actively integrated videos into user feeds. With around 1.44 billion monthly active users and continued growth, Instagram remains one of the most powerful platforms for online engagement.For emerging artists, having influencers feature your music in their Instagram videos can dramatically boost visibility. As influencers with large, engaged followings showcase your tracks, it can lead to greater exposure and help you reach new audiences, propelling your music career forward.
YouTube
Do you find yourself spending a significant amount of time watching YouTube videos each day? You’re certainly not alone. YouTube sees over one billion hours of video consumption every single day, with music being a major driver of this content. In fact, an impressive 95 percent of the platform’s "most watched" videos are music videos.Given this, having a presence on YouTube is crucial for any artist, and leveraging influencers can be a powerful way to get your music in front of more viewers. Stay tuned, as we’ll soon provide details on how to submit your music to influencers and get the exposure your tracks deserve.
Bandcamp
Bandcamp is an online platform that enables musicians and independent artists to sell and distribute their music directly to fans. Unlike platforms focused on viral videos or dance trends, Bandcamp is all about the music. Since its founding in 2008, the platform has become a favorite among musicians for its straightforward, artist-centered approach.On Bandcamp, artists can create custom pages to showcase their work and upload and sell music in various digital formats like MP3, FLAC, and more. They can also offer physical merchandise, such as CDs, vinyl records, and other products, directly to their audience. Bandcamp provides artists with the tools to engage with their fans and monetize their music in a way that feels authentic to their brand.
Snapchat
Not too long ago, Snapchat captured attention in the tech world as the next big thing—and it certainly lived up to the hype. While TikTok has since claimed the spotlight, Snapchat boasts over 800 million active users globally. Musicians and influencers continue to leverage the platform to create buzz around their brands.One powerful yet often underutilized feature is Snapchat Spotlight, which offers a unique opportunity for users to share short videos and gain exposure. Musicians can use Spotlight to reach a wider audience, engage with fans, and promote their music in a dynamic way. Although it doesn’t get as much attention as other platforms, Snapchat remains a valuable tool for boosting visibility and building connections with fans.Honorable MentionsAs new platforms continue to emerge, more established ones might lose some of their appeal. However, in the ever-evolving digital landscape, even less popular apps can hold significant potential—especially when you understand how to effectively submit music to influencers. Here are three platforms that should not be overlooked in your music promotion efforts:
Facebook remains the largest global network, with billions of monthly active users. Despite its vast reach, it's on our honorable mention list because, in 2025, the average user age was between 25 and 35. This demographic may not align with the target audience that many new artists are seeking to engage. However, Facebook's still considerable user base means that it can be a valuable platform for reaching a more mature audience or for supplementing other promotional efforts.
Triller
Another video-sharing platform that has gained traction in recent years is Triller. Like TikTok, it allows users to share short videos set to music, with a feed that’s similar in style. However, a key distinction is that Triller gives users the ability to listen to full tracks, unlike TikTok, which limits videos to 15 seconds. With over 337 consumer accounts held worldwide, Triller has firmly established itself in the social media landscape, offering an additional avenue for artists to promote their music and connect with fans.
Reddit stands apart from the other apps and services mentioned. Rather than being a traditional social media platform, Reddit functions as an aggregator website, collecting content from across the web and organizing it into different communities known as "subreddits." Users create discussions on a wide range of topics, sparking trends and conversations. Over time, Reddit has evolved to include features like live streaming and broadcasting, further enhancing its interactive experience. With its dedicated user base and growing influence, Reddit provides a unique space for musicians to engage with niche audiences and promote their music in a more organic, community-driven environment.
How to Find the Right Music Influencers
Now that you understand the platforms where your music should be heard and the importance of working with influencers, the next step is figuring out how to submit your music to them. This is where SpaceLoud comes into play.
SpaceLoud acts as the bridge between emerging artists and influencers, creating opportunities for artists to elevate their music careers. The platform allows influencers to access valuable content to promote, helping them grow their followings as well. The collaboration is based on mutual agreement—both the artist and the influencer choose who they want to work with and at what price. SpaceLoud streamlines the process, making it easier for artists to get their music into the hands of influential promoters.
What Doesn’t Work
When it comes to promoting your music through influencers, traditional methods can be frustratingly inefficient and time-consuming. While they may yield results in some cases, these approaches often require a significant investment of time, effort, or money with no guarantee of success. Here’s a breakdown of common challenges:
- Direct Outreach: Reaching out to influencers via social media or email might seem straightforward, but it’s difficult to stand out. Most influencers receive dozens, if not hundreds, of unsolicited messages daily, making it challenging for your pitch to gain traction.
- Leveraging Your Network: If you know someone connected to influencers, this can sometimes work, but it’s unreliable. Many artists don’t have the luxury of such connections, and even with a referral, it’s no guarantee your music will resonate with the influencer or their audience.
- Engaging with Influencers’ Content: Building a relationship by consistently interacting with an influencer’s posts is a long-term strategy that requires persistence. While this might help you get noticed, it doesn’t ensure they’ll promote your music, and the process can take months without clear results.
- Using Generic Influencer Marketplaces: Platforms that connect artists and influencers often come with high costs and unpredictable outcomes. These are usually only for large brands. Some require upfront payments before you’ve even confirmed a collaboration, and not all influencers on these marketplaces are the right fit for your genre or target audience.
Although these methods can work with the right mix of strategy and luck, they are often inefficient, unpredictable, and difficult to scale. For independent artists, this creates a barrier to effective promotion, leaving many searching for a better way.
What Works
If traditional methods are too time-consuming, expensive, or unreliable, SpaceLoud offers an innovative solution tailored to independent artists. By streamlining the process of connecting with influencers, SpaceLoud saves you time, reduces guesswork, and maximizes your chances of success. Here’s how it works:
- Easy Setup: Create an account on the SpaceLoud artist page, where you’ll gain access to a 14-day free trial with free campaign launches. Start by outlining your campaign details, including your budget, target platforms, and the type of influencers you want to work with.
- Targeted Matching: Once your campaign is live, influencers who align with your goals can submit proposals to promote your music. This allows you to choose from a pool of influencers who are genuinely interested in your project and whose audience fits your target demographic.
- Effortless Collaboration: Approve the proposals you like, and the influencers will begin creating content to feature your music. You’ll save hours of back-and-forth communication by managing everything through SpaceLoud’s platform, from negotiation to campaign tracking.
- Results You Can Trust: After the campaign concludes, you’ll receive detailed analytics, including screenshots and links to the influencer posts. Payments are only processed after you’ve approved the content and results, ensuring transparency and satisfaction.
By using SpaceLoud, you avoid the inefficiencies of traditional methods and gain access to a streamlined, results-oriented approach. Whether you’re looking to grow your fanbase, increase streams, or promote a specific release, SpaceLoud provides the tools to help you achieve your goals.
3 Key Benefits of Using SpaceLoud
Promoting your music on SpaceLoud unlocks unique opportunities designed to accelerate your music career. Here’s how:
1. Amplify Your Reach
Elevate your brand and connect with authentic fans who truly resonate with your music. Whether you’re promoting albums, merchandise, or live shows, SpaceLoud gives you the tools to scale your efforts effectively. With flexible budget options and a pay-on-approval model, you stay in control of your expenses, eliminating any financial surprises.
2. Collaborate with the Right Influencers
SpaceLoud connects you with passionate, engaged influencers who love promoting music. These influencers have dedicated followings and the ability to authentically amplify your message. With complete control over who you collaborate with, you’ll ensure every partnership aligns perfectly with your style and target audience.
3. Grow Your Fanbase, Accelerate Your Career
SpaceLoud campaigns bring your music to the forefront of platforms like Spotify, TikTok, and Instagram, driving streams, followers, and engagement. By partnering with influencers who genuinely connect with your music, you’ll see measurable growth in your fanbase and take meaningful steps toward achieving long-term success.By using SpaceLoud, you not only promote your music but also build lasting relationships with influencers and fans alike, setting the stage for sustainable success.
Submit Music to Influencers Today
SpaceLoud is your ultimate partner in ensuring your music is heard. You've poured your blood, sweat, and tears into the creative process, but recognizing that you can't do it all alone is essential. Understanding how to submit music to influencers is crucial, and we are here to bridge that gap for you. SpaceLoud connects you with your potential audience, helping you amplify your reach and visibility.
We are also actively seeking influencers who can help promote exciting new talent. If you’re an influencer with a dedicated following and a trusted voice in music recommendations, consider collaborating with SpaceLoud to take your influence to new heights.
Now is the time to create viral moments that will push your career forward. With our top-tier tools and platform, we help turn your music into a global sensation. Your success is our success, so team up with SpaceLoud today and share your music with the world.