The Creativity Explosion Is Coming. We're All In.

Yesterday, DreamWorks co-founder Jeffrey Katzenberg published an essay called The World is Changing: AI For Creativity. The core argument is simple: AI isn't going away, and fighting it is a losing game. In his words, "to resist technology is to risk irrelevance."

We read it and nodded the whole way through. That's SpaceLoud's position too, word for word.

What Katzenberg gets right

Katzenberg isn't saying AI replaces artists. He says AI is great at speed, iteration and pattern recognition, and that real creativity still comes from human taste, intuition and the urge to express something. He also isn't dismissing the people pushing back. He calls it the work of people who are "deeply passionate" about their craft, and he says AI companies owe creators consent, credit and fair pay for the work they learn from.

Back in 2023 he predicted AI would cut animation costs and timelines by 90% within a few years. People in his own industry were alarmed. That's the point, though. When the cost of making something drops that far, more people get to make things. As he put it: "The best future will draw on the best of both worlds."

Music is going through the same shift, only faster.

Where we disagree with SubmitHub

Last week SubmitHub banned tracks its detector scores as 85% or more likely to be AI-generated from most of its promotion services. To be fair to them, they were open about why. Spotify said it will keep "AI personas" out of editorial and algorithmic recommendations, and SubmitHub didn't want to sell a service it didn't think would work.

We respect the honesty. We don't agree with the conclusion.

A detector score says nothing about whether a song is good, whether it moves people, or whether someone put real intent into making it. Artists are already writing with AI, producing with AI, and using AI to fill in parts they can't play. The line between "human" and "AI" music is getting blurry, and a platform that gatekeeps by percentage will end up turning away real artists doing interesting work.

Our position: every track is welcome

At SpaceLoud, we welcome:

• Fully human tracks. The bedroom songwriter, the band cutting live to tape.
• Fully AI tracks. Creators who build songs with AI from start to finish.
• Everything in between. Which, honestly, is where most music is headed.

What we care about is whether the song connects. Our creators promote music on TikTok, Instagram and YouTube, where the audience decides. People scroll, listen and choose. If a song lands, it lands.

We'll stay transparent about results the way we always have, with real performance data, vetted creators, and no promised outcomes. We'll also keep backing fair treatment for the artists whose work trains these tools. Katzenberg is right that this can't only be about the technology.

What's coming

We think the next few years will bring the biggest creative explosion music has ever seen. More people will make more songs in more styles than ever before, and many of those people never had the tools, the training or the budget to do it until now.

Every one of those songs needs an audience, and connecting songs to audiences is what we do.

So whether your track came from a guitar, a DAW, a prompt, or all three, bring it to SpaceLoud. We're ready.