Creating Your First Campaign

Launch a successful music promotion campaign on SpaceLoud.

Before You Start

Make sure you have:

A released song (Spotify, Apple Music, SoundCloud, or other streaming platform)
An active subscription (or use your 14-day free trial)
A payment method on file

What to expect: Every Campaign, Challenge, and Meta Ads booking promotes one song at a time — there's no option to promote a full album or discography in a single promotion. And while SpaceLoud connects you with real creators and runs real ads, we can't guarantee a specific number of streams, views, or followers — results depend on your song, your budget, and how audiences respond. If you're unsure what to expect for your budget, ask the SpaceLoud Agent for a forecast based on real campaign data before you launch.

Choose Your Promotion Type

From the Artist Dashboard, click "Create Promotion" to see your options (on mobile, tap the "+" button at the center of the bottom menu):

Campaign ($10 minimum)

Receive personalized offers from influencers
Accept, decline, or counter any offer
Only pay when your song is promoted
Full control over who promotes your music

Before you launch a campaign, know this: if influencers send offers and you don't accept any of them within 7 days (or before you end the campaign early), a $25 engagement fee applies. This respects the time influencers spend reviewing your campaign and writing personalized offers. It's never charged if you accept an offer, or if your campaign simply doesn't receive any offers. See the Payments & Billing guide for full details.

Challenge ($250 minimum)

Launch a competition where influencers compete to feature your song
Set prize rules and reward the most creative videos
35+ creators typically participate
Great for viral content potential

Your card is charged the full prize budget the moment you launch. Unlike a Campaign — where you're only charged when you accept an individual offer — a Challenge charges your payment method for the entire prize pool as soon as you click to launch, with no separate checkout or confirmation screen after that. Double-check your total prize budget before launching, especially if you're just exploring the flow. See Refund Policy for what happens if you need to cancel before launch.

The challenge name, prize pool, and prize structure lock once you launch. Review these carefully before clicking to create your challenge — once it's live and creators can see it, you can't change the name, total prize amount, number of winner slots, or how much each slot pays. Only the description/instructions can be edited afterward (see "Editing Your Challenge Description" below). If you spot a mistake right after launching, email hello@spaceloud.com immediately — our team can look into it, but there's no self-service way to change these details once creators are already seeing and entering the challenge.

Running a Challenge

Challenges work differently from campaigns—instead of accepting individual offers, you're running a competition.

How It Works

Set your total prize budget ($250 minimum)
Define how many winners and prize amounts
Influencers create and submit content featuring your song
After the challenge ends, you pick the winners

Required: Your Sound's Audio Page URL

When you choose TikTok or Instagram Reels as your challenge platform, you must provide a link to your song's official sound/audio page on that platform — this is what lets creators tap it and use your exact audio in their entries.

Instagram Reels — "Instagram Audio URL": paste the link to your song's Instagram Audio Page, not a link to a Reel or post. To get it: open Instagram, search for your artist name or song title, tap the Audio tab, open your song's Audio Page, tap Share, then Copy Link. The URL should look like https://www.instagram.com/reels/audio/... — a normal Reel link (instagram.com/reel/...) will be rejected.
TikTok — "TikTok Sound URL": paste the link to your song's official Sound page, not a video link. Search for your song on TikTok, open its Sound page, tap Share, then Copy Link. The URL should look like https://www.tiktok.com/music/....

Not seeing your song's audio page yet? It only appears once your song has been delivered to that platform through your music distributor (DistroKid, TuneCore, etc.) — check with your distributor if you can't find it.

Optional: add your Spotify link. When setting up a challenge, there's also an optional "Spotify song link" field. Adding it lets SpaceLoud track your song's Spotify streams and monthly listeners for the life of the challenge, so that growth can show up in your challenge stats emails (see below).

Picking Winners

When selecting winners, consider:

Creativity - Which posts are most unique and engaging?
Quality - Who put the most effort into production?
Volume - Some creators make multiple posts showing extra dedication

Note: The leaderboard updates every 24-48 hours with the latest engagement stats.

Editing Your Challenge Description

If your challenge is already live and you need to update the brief or instructions that creators see, you can do that yourself without contacting support.

Open your challenge from the Artist Dashboard
Click the "Edit description" button (pencil icon) near the top of the challenge page
Make your changes in the editor
Click "Save changes"

The updated instructions are visible to creators immediately. Note that only the description can be changed after launch — the sound, prizes, and platform are locked.

After the Challenge Ends

Winners are announced shortly after you make your selections. Prize payments are processed to the winning influencers' Stripe accounts within a few business days.

Creating a Campaign

Step 1: Add Your Song

Paste your music link (Spotify, Apple Music, SoundCloud, etc.)
SpaceLoud automatically fetches song details (title, artist, artwork)
If the link can't be recognized, you can proceed with manual entry

Step 2: Add Special Requests (Optional)

Add specific instructions for influencers:

"Use the chorus in your video"
"Dance video preferred"
"Tag my Instagram @yourhandle"

Step 3: Select Platforms & Set Budgets

Choose which platforms you want content on:

Platform	Content Type	Min Budget
TikTok	Short-form video	$10
Instagram Reels	Short-form video	$10
Instagram Stories	24-hour stories	$10
YouTube	Long-form video	$10
YouTube Shorts	Short-form video	$10
Snapchat	Story format	$10

Budget range: $10 - $2,000 per platform

Step 3b: Select Curator Placements (Optional)

You can also request curator placements for your campaign. Select which types of placements you're looking for:

Spotify Playlist — Get added to curated Spotify playlists
Apple Music Playlist — Get added to Apple Music playlists
Blog — Get featured on music blogs and review sites
YouTube Music Playlist — Get added to curated YouTube music playlists
Other — Any other curation platform

Curators with matching channels will see your preferences and can send offers. Curator pricing is fixed by the curator ($2-$5 per channel) — you select or deselect channels but don't set the price.

Step 3c: Campaign Autopilot (On by Default)

Campaign Autopilot automatically accepts qualifying offers for you, using data from thousands of campaigns to accept strong influencers at good prices — so you don't have to review every offer as it comes in. It's on by default for new campaigns with a $250 budget pre-filled.

How it works:

Autopilot only accepts offers priced at or below the rates you set for each platform — never above them
It stops accepting once your Autopilot budget is spent
Curator channel offers are never auto-accepted — those always need your manual review
You'll get an email summary whenever Autopilot accepts offers on your behalf

To turn it off or change the budget:

On this step, toggle "Auto-accept offers" off (or adjust the budget) before creating your campaign
Already created your campaign? Open it from your Artist Dashboard, click into the campaign, and update the Campaign Autopilot card in the details drawer at any time — turning it off means you'll review every offer manually going forward

If a payment fails: Autopilot pauses for that campaign until you update your payment method — it won't keep trying to accept offers it can't charge for.

Step 4: Create Campaign

Review the progress indicator showing your campaign strength
Click "Create Campaign"
Your campaign goes live immediately
Influencers can start sending offers right away

What Happens Next

After launching your campaign:

Your campaign runs for 2 weeks automatically
Influencers browse your campaign and send personalized offers
If Campaign Autopilot is on, qualifying offers are accepted automatically up to your budget
You receive email notifications when offers come in (and a summary whenever Autopilot accepts on your behalf)
Review any remaining offers in your dashboard under "Needs Attention"
Accept, decline, or counter any offer - you're always in control

Why Did I Get Several Offers Right Away?

It's normal to see multiple offers within minutes of launching a campaign. Influencers actively browse new campaigns as soon as they go live, and many have their rates and pitch messages ready to send quickly. Every offer comes from a real person choosing to apply — SpaceLoud doesn't generate automated or bot offers on your behalf. Take your time reviewing each one; there's no need to accept quickly just because offers arrived fast.

How to End a Campaign

You can end a campaign at any time:

Go to your Artist Dashboard
Find your campaign in the "Active" tab
Click on the campaign to open details
Click "Edit Campaign"
Click "End Campaign" (red button)

What happens when you end:

Campaign is immediately removed from influencer view
No new offers can be sent
Existing accepted offers continue normally

Campaign Engagement Fee

A $25 engagement fee applies if your campaign receives offers but you don't accept any. This fee exists to respect creators' time - when influencers take time to review your campaign and craft personalized offers, we want to ensure that effort isn't wasted.

When the fee is charged:

At the 7-day checkpoint: If offers were received but none accepted
When you manually end a campaign: If offers were received but none accepted (and you weren't already charged at day 7)

How to avoid the fee:

Accept at least one offer before day 7
Or don't receive any offers (no fee if no one sends you an offer)

If payment fails: Your campaign will be removed. Update your payment method to create new campaigns.

Tracking Your Campaign's Performance

As soon as a creator completes a post for your campaign, SpaceLoud automatically starts tracking engagement on it across TikTok, Instagram, and YouTube: views, likes, comments, and shares. (Share counts are only available for TikTok, since Instagram and YouTube don't provide that data.) This turns on by itself; there's nothing to set up.

Where to see your results:

You'll get a "Your Campaign Stats" email with your latest totals and a link to your full results page
After your campaign ends, you'll get a "Final Campaign Results" email with the final numbers
You can also check anytime from the Artist Dashboard — click the "Results" tab in the sidebar (it shows up once you have at least one campaign with tracked performance)

Sharing your results: Your results page has a "Share results" button that copies a public link. Anyone with that link — your label, manager, or team — can view your campaign's performance without needing a SpaceLoud account.

Spotify streaming growth: If your song has a Spotify link on file (added automatically for campaigns when you paste your Spotify link at setup, or added by you as the optional Spotify link on a challenge), your stats emails will also include a "Spotify growth" section showing streams and monthly listeners gained since launch — whenever there's positive growth to report. Monthly listeners reflects your whole artist profile, not just this promotion, so treat it as "trending alongside" your campaign or challenge rather than proof the promotion alone caused it.

Tips for Success

Be Specific - Clear descriptions attract better offers
Set Realistic Budgets - Research typical influencer rates for your genre
Respond Quickly - Influencers appreciate fast responses
Be Open-Minded - Great content can come from unexpected creators