Executive Summary
FREDERIC partnered with SpaceLoud to launch two parallel creator challenges promoting "PARALYZED"—one on Instagram Reels and one on TikTok—running simultaneously over a two-week window. Together they generated more than 53 million views from 356 creator posts at a blended CPM of just $0.11, making it one of the highest-performing campaigns ever run on the platform.
Campaign Results at a Glance
| Metric | Result |
|---|---|
| Creator Submissions | 356 |
| Total Views | 53,096,026 |
| Total Likes | 269,922 |
| Posts Above 1M Views | 7 |
| CPM | $0.11 |
The Artist
FREDERIC is an artist with a clear focus on scaling reach across short-form video platforms. With "PARALYZED," the goal was to put real weight behind a coordinated creator push and see how far the song could travel when both major platforms were activated at once.
The Campaign: A Two-Platform Push
Rather than committing to a single platform, FREDERIC ran two challenges in parallel, launched on the same day:
- Instagram Reels: 30 paid prize positions
- TikTok: 30 paid prize positions
Running both challenges side by side meant 60 prize positions were live at the same time, drawing a much larger pool of creators than a single-platform challenge typically would. It also let the two algorithms compete for the same song, with each platform feeding off the momentum of the other.
Campaign Strategy
The split was deliberate. Instagram Reels was weighted as the primary platform, reflecting the format's strong recent track record for music-driven content, while TikTok was used to seed parallel creator activity and capture audiences the Reels push wouldn't reach.
| Platform | Submissions | Views | Per-Platform CPM |
|---|---|---|---|
| Instagram Reels | 190 | 47,972,847 | $0.09 |
| TikTok | 166 | 5,123,179 | $0.29 |
| Combined | 356 | 53,096,026 | $0.11 |
Instagram Reels drove around 90% of total views, while TikTok provided meaningful additional reach—a clear signal that Reels was the right format to lean into for this song.
Key Performance Metrics
| Metric | Result | Benchmark |
|---|---|---|
| Total Views | 53,096,026 | Top campaign on platform |
| CPM | $0.11 | vs. $10–25 TikTok ads |
| Posts Above 500K Views | 31 | Driven almost entirely by Instagram Reels |
| Posts Above 1M Views | 7 | All from Instagram Reels |
At $0.11 CPM, the campaign outperformed:
- Traditional TikTok ads by roughly 90–225x (typically $10–25 CPM)
- Meta and Instagram ads by roughly 70–135x (typically $8–15 CPM)
The Long Tail of Viral Moments
The headline number is the average. The shape of the campaign is the long tail: a small group of standout posts pulled millions of views each while the rest of the creator pool kept the volume up.
- 7 posts crossed 1,000,000 views
- 31 posts crossed 500,000 views
- The single top post hit 2,550,948 views
The largest individual posts all came out of the Instagram Reels challenge, with the top two creators each clearing 2.5 million views. Several of the top performers also showed up on the TikTok side, posting native versions of the same idea on both platforms in the same window.
Why It Works
Multi-Platform Parallelism: Two simultaneous challenges meant the song had a presence on both feeds at the same time, with creators driving traffic into a single sound rather than splitting attention across releases.
Prize Pool Depth: 60 paid positions across both challenges created a larger pool of motivated participants than a single small challenge would, while keeping per-slot economics tight.
Cross-Platform Creators: A core group of high-performing creators participated in both challenges, posting native versions of the same idea on each platform and driving the largest individual view counts.
Platform-Weighted Strategy: Leaning more heavily into Instagram Reels paid off in this case—the format delivered roughly 90% of total views, a signal worth taking into the next campaign.
Content Library Value
Beyond the immediate reach, the campaign produced:
- 356 creator-made videos ready to be repurposed for paid social
- Two parallel content libraries—one Reels-native, one TikTok-native—covering the same song
- A pool of proven creators who already know the song and can be re-engaged for follow-up releases
That asset library represents marketing value that continues well past the campaign window itself.
Conclusion
The FREDERIC "PARALYZED" campaign is a clear example of what happens when an artist puts real weight behind the SpaceLoud creator-challenge model. Running parallel Instagram Reels and TikTok challenges generated more than 53 million views, 356 pieces of native content, and a $0.11 CPM that sits well below anything achievable through paid media.
For artists thinking about scaling up, the lesson from this campaign is straightforward: the model doesn't just hold up at higher volume—it gets more efficient.